Monday, 18 June 2018

Google Local Pack Business Categories Dynamically Change Based On Query

Google Now Uses Searchers' Keywords To Customize The Local Pack Business Categories.

on June 18, 2018 at 3:59 pm
Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried.
For example, if a business does web design and SEO, if you search for [web design], Google may show the category “website designer” next to the company name in the local pack. At the same time, if you search for [seo], Google might show “internet marketing service” next to that same company name. Previously, Google would show the primary business category only, no matter how you searched Google for that company.

Here are screen shots of my company being shown in different business categories based on the query:

 
 
Kudos to @sergey_alakov for spotting this first.
Source: https://searchengineland.com/google-local-pack-business-categories-dynamically-change-based-on-query-300472

Saturday, 16 June 2018

Will SEO Die?



Hummingbird changed the future of search.
It made people predict the end of SEO. It prompted content producers to adopt a new mindset that will benefit the end-user.
But if keywords are still showing on Google’s first page, it’s an indication that they still matter.
Rand Fishkin, founder of Moz, said that less than 15% of the ranking equation is wrapped up in keyword targeting. Instead, he suggested focusing on offering unique value, rather than unique content, which is what SEOs tried to achieve before.
However, it would be wrong to say that targeting relevant keywords in your content is no longer useful at all.
Keyword research and targeting have actually become easier, because with Hummingbird. You don’t have to worry about obeying a certain keyword ratio. Instead, focus on searcher intent.
For example, why would someone search for “small business CRM tool”?
  • Does the person want to buy a CRM tool?
  • Is the person looking to read some honest reviews?
  • Is the searcher a beginner who doesn’t even know what CRM stands for?
What the Hummingbird algorithm change really did was stress to us the importance of knowing the reason behind a particular keyword and creating content to meet that need.
This means that keywords are still important, because without them, you can’t know the searcher’s intent.
Several authority platforms, such as Twitter, Facebook, YouTube, Instagram, Pinterest and others, rely on keyword targeting to meet users’ needs.
t’s almost impossible to find exactly what you’re looking for, except by using keywords to search. According to Brian Dean, “Keywords are like a compass for your SEO campaigns; they tell you where to go and whether or not you’re making progress.”
As you know, I’m playing the long-term entrepreneurial game, instead of just trying to get a quick buck out of it.
It’s the same with SEO. Some people are in it to make a few grand really quickly, others are in it for the long haul.
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing what’s called black hat SEO.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a welcome way for black hat SEOs to make a few thousand dollars fast.
Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
You might make a few grand this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.
White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules.
SEO is not what it used to be. You can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well.
These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links and get thousands of social shares.
At KISSmetrics, we’ve created a total of 47 infographics. An infographic on average costs us $600, which means we have spent $28,200 on infographics in the last two years.
Within the two-year period, we’ve generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains, all from those 47 infographics.
From the social media perspective, in the last two years, the infographics have driven 41,359 tweets and 20,859 likes.
If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.
If you want to buy 41,359 tweets, it would cost you $82,718, assuming you paid $2.00 a tweet. It would also cost you an additional $41,718 if you paid $2.00 a Like.
In total, if you were trying to game Google and get the same results as we did at KISSmetrics, you would have spent a total of $1,072,905.80. Now, that’s a lot of money, especially if you compare that number to the $28,200 we spent on creating the infographics.
The big difference between content marketing and paid SEO
There is one huge difference between paying to do all of the things above and spending the money on content marketing. Can you guess what it is?
Nope, it isn’t the price difference of $1,047,705.80. Guess again…
Content marketing doesn’t get affected by algorithm updates, while paid SEO does. Search engines can tell when you provide value, and in the long run, that’s the kind of stuff they want to make sure stays high in the rankings.
So, instead of investing in short term solutions that may increase your overall rankings and traffic, invest in the long term solution of content marketing.
In conclusion, SEO is here to stay. But it is moving more and more towards delivering what Google wants by creating epic content and less towards “gaming the system.”
Over the last few years, I’ve tested a lot of different types of content and found that certain types produce better results than others.
  • Detailed content – short blog posts tend to get fewer links than detailed, thorough content. Don’t try to replicate what Huffington post does by producing hundreds of new pieces of content each day. Instead, focus on quality.
  • Digestible infographics – if you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.
  • Social profiles – a key requirement to a successful content marketing strategy is owning powerful social profiles. Make sure you build up your Twitter and Facebook profiles. You’ll need them to spread your content.
  • Collect emails – make sure you have email opt-in forms in your sidebar and leverage pop-ups to collect even more emails. If you have a solid email list, you can always email it every time you publish a new blog post or content piece. This is an easy way to kick-start the virality process.
  • Be consistent – if you can’t publish content on a regular basis, no matter how good your content is, it will be tough to get a good ROI out of your content marketing. Make sure you publish content on a regular basis.
  • Headlines matter – no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Learn how to write good headlines.
     
Source: https://www.quora.com/Will-SEO-die/answer/Neil-Patel

Friday, 15 June 2018

3 Lessons in Life and Business From Warren Buffett



Who hasn’t heard of Warren Buffett? The “Oracle of Omaha,” he’s the most successful investor in the world, a top business magnate, and an overall sweet guy. It’s hard not to like him.
It’s also hard not to want to be like him. In this article, I’d like to share with you three of the most impactful lessons Warren Buffett has taught me, and how they can help you, too, as you go onward and upward.

#1: “Take The Job You Would Take If You Were Independently Wealthy.”

Before I became an entrepreneur, I was in the para-medical profession. It was the only college course I could afford at the time, and I thought if I simply worked hard enough on it, I’ll get by in life.
The problem: I hated the job. I knew it was noble and necessary, but I felt it just wasn’t for me. I was unsuccessful, unfulfilled, and unhappy.
That’s when I stumbled upon a concept I first heard from Warren Buffett. He basically floated the concept: “If money weren’t an issue, what job would you take for the rest of your life? That’s how you find your passion.”
For me, the answer came fast and hard – I wanted to be an entrepreneur, and I wanted to coach people. So over the next few years, I made adjustments to exit the para-medical profession and break into entrepreneurship.
If you were independently wealthy, what job would you take? It may take you a few years to transition, but the sooner you answer that question, the better.

#2: “Find Your Circles Of Competence.”

This concept of Warren’s have been echoed by many other gurus. You need to stick to your game, and find where you’re really good at. Warren called these your “circles of competence.”
The key is finding what your circles of competence are. For me, I wasn’t always a smart guy – but I wrote well and spoke well. Those were my circles. And I matched that with “the job I would take if money weren’t an issue” – entrepreneurship and coaching – and the rest is history.

#3: “Someone’s Always Trying To Take Your Castle”

No matter what business you’re in, or what role you’re playing in life – trust that someone’s always trying to beat you at it. In Warren’s words: “Someone’s always trying to take your castle.”
Personally:
• When I was a single Dad, I know that if I don’t take care of my son well, someone’s going to take him from me.
• I’m an entrepreneur, but I know for every business I start, I have at least a dozen competitors trying to run me out of the scene.
• I’m a business coach, but I know my clients and followers can always turn to other coaches if I don’t meet their needs well enough.
Warren’s lesson is this: You should never rest on your laurels. Complacency is the biggest killer in life and business. To beat complacency and your competition, you’ll need to always have a competitive edge over everyone who might want to take your castle. While you don’t have that edge, work on it until you do.
Source: https://goodmenproject.com/business-ethics-2/3-lessons-in-life-and-business-from-warren-buffett-bbab/

Friday, 25 May 2018

Google Analytics Tutorial: Events Tracking

Events TrackingLots of things can happen in a website today. You can play a video, subscribe to a newsletter, even play flash games! Would you be able to track if your users are engaging in these activities in your website with Google Analytics? With the usual tracking code, you can’t. So let’s make some tweaks and make sure you’re tracking these valuable interactions shall we?
Pinpointing each Activity
People go in your website to do a certain activity. Either it’s to read the information in your page, watch a video, play a game, or simply send you an email using your contact form. Whatever it is, you can track it and collect the data as a Goal (See our Google Analytics Goal Tracking Tutorial here) or as an event or even both. This data can be used to further improve your website – such as whether to put the email subscription form in the sidebar or as a pop-up or which of your advertisements are getting the most attention / clicks.
Hands in the Mud
So let’s get our hands dirty. Before we start, make sure you have your Google Analytics Tracking code installed in your website.
The code is something as simple as:
onClick=”_gaq.push([‘_trackEvent’, ‘Event Category’, ‘Event Action’, ‘Event Label’]);”
Attach this code to a link or a button in your website. Here’s an example:

onClick=”_gaq.push([‘_trackEvent’, ‘Event Category’, ‘Event Action’, ‘Event Label’]);”>Your Anchor Text
What this code does is it tells your Google Analytics Tracking code to track an event happening in your website. And whenever someone clicks this link where the code is attached to, it will record the event.
Let’s take a real example that I use here in the SEO Hacker website. See this sidebar?
SEO Hacker Sidebar
If you check out the code behind this sidebar, I applied the onClick Events Tracking Code to all of ’em. The code looks like this:
 rel=”publisher” target=”_blank” href=”https://plus.google.com/102703521231315022013/”>Follow us on Google+
It means that when someone clicks on one of these links, it will automatically tell Google Analytics that someone clicked it. It will specify which of the links the user clicked and where the user went. The sample code tells me that the user went to my Google Plus page through this sidebar link.
Inserting the code is a piece of cake – unless you have a TON of things you want to track in your website. So don’t track each and everything a user does – only that which is important. Besides, you wouldn’t want to dilute the important events in your website with the unimportant and ‘common’ ones.
Tracking Events through Forms
Usually a form has some sort of button such as my Email Subscription form on the right sidebar:
SEO Hacker Email Form
You can put the onClick code in the ‘input’ part of the code like this:

onClick=”_gaq.push([‘_trackEvent’, ‘Sidebar Email Form’, ‘Email Subscribed’, ‘SEO Hacker RSS Subscribed’]); name=”submit” id=”af-submit-image-1013632171” type=”image” class=”image” style=”background: none;” alt=”Submit Form” src=”http://www.aweber.com/images/forms/modern/red/button.png” tabindex=”502“/>
It’s fairly simple – now Google Analytics gets to track each time someone subscribes to our Email RSS feed using this form. Right now I have no other email forms in my website but if I do, I can put another events tracking code in it so it would track which is the better, more effective form in gathering leads.
How it Looks Like
On your Google Analytics Sidebar, go to Content -> Events -> Top Events.
Google Analytics Events Section
This is how your events would look like in the Top Events section in your Google Analytics. As you can see, most of my events come from outbound links. Tracking outbound links comes with a different code which we will tackle in our Google Analytics Tutorial series.
Google Analytics Top Events
You can also check out on which pages most of your events happened. Of course, you could always combine the data using Segments if you want to see exactly which Event happened on which Page.
Analytics Events Pages
Events tracking is simple and easy. Events Tracking is also highly overlooked. Don’t waste any time. The earlier you apply this in your website, the more valuable data you can look back to. That data can be your basis for A/B testing of forms, buttons, links, videos, etc.
Learn from your user activity, apply that data to your website, test. That’s what Google Analytics is about.

Source: https://seo-hacker.com/google-analytics-tutorial-events-tracking/

How to Track Outbound Links using Google Analytics

For sure you have some outbound links in your website going to other websites for various reasons. We sometimes cite other websites as sources of fun, information, or attribution, etc. You can track which outbound links are clicked by your users by adding a short, simple code in your Google Analytics Tracking code.
Outbound Links Tracking 
Where are you Going?
For sure you’d like to see where your visitors are headed to after they’ve been through your website. Tracking where all your outbound traffic is headed can tell you which outbound links are doing well in your website and which are not. Here’s the code to track all outbound links in your website:
Put this below your Google Analytics Tracking code like this (highlighted in blue):
<!–THIS IS YOUR GOOGLE ANALYTICS TRACKING CODE–>
<!–END RECORD OUTBOUND LINKS CODE–>
This should track all your outbound links. You can check this at the Content -> Events section when you go to your Google Analytics account.
Google Analytics Events Tracking
You will be able to see something like this:
Events Results
(Click the Image to Enlarge)
Event Category is the name of the event. In this example, it is the name of my outbound links – if you noticed, I customized my Events Categories giving them names like ‘SEO Services SB’, ‘SEO School SB’, ‘Facebook Group SB’, etc. You can also customize your Event Categories by using the onClick function for Google Analytics Events tracking here.
Total Events is the times the Event occurred – in this case, it’s the number of times my outbound link was clicked by a user.
Unique Events is the times the Event occurred for a Unique IP address – in this case, it’s the number of times my outbound link was clicked by a Unique user.
Event Value and Avg Value can be set on Goals Settings. As of now, we will not use these.
Where are You Going?
If you check out my Event Categories, I name my links to my understanding. For example, I append an ‘SB’ label to my sidebar links to see if they are clicked more often than their in-content or image counterparts. For this timeframe, it strongly suggests that my sidebar links are the most clicked links – particularly my SEO Services link and SEO School link.
Most Clicked Links
If you want to check your outbound links without the categories simply click the ‘outbound-article’ Event Category and it should take you to the raw URLs of your outbound links.
Outbound Article
The results should look like this:
Google Analytics Outbound Links
One More Trick
When you’re tracking site-wide outbound links, you can check which pages prove most effective in compelling your users to click-through. Simply add a secondary dimension like this:
Outbound Links Landing Page Dimension
Then filter the results such that it won’t show you anything but your site-wide links (you should manually put a customized onClick Events Tracking code in your Site-wide links to effectively track them.) First, click on the Advanced Filter link:
Google Analytics Advanced Filtering
Then Exclude all non site-wide links (Event Category) in my case it is labeled as an ‘outbound-article’ and an ‘outbound-menu’ :
Advanced Filter for Outbound Links
Your Google Analytics should show you data that looks like this:
Sitewide Links Landing Page
This data tells me on which landing page has any of my site-wide links have been clicked. This is especially helpful if you are testing sidebar ads, banners, links or email signup forms.
Tips for Keeps: Implementing this Google Analytics Outbound Links Tracking code is a piece of cake – paste the code beside your Google Analytics Tracking code to start gathering your outbound user activity data.

Wednesday, 18 April 2018

THE ALMASED FIGURE PLAN

YOUR 4 PHASES TO SUCCESS


1.STARTING PHASE
diet phase 1
You begin your Almased Diet with the Starting Phase, also known as the Fasting Phase, during which you will have three Almased shakes per day, plus home-made vegetable broth or 100% vegetable juice (ideally low in sodium). In addition, you should drink at least 64 oz of (preferably mineral-rich) water per day. You can stay on this phase from three up to fourteen days. It has been shown that a good initial weight loss at the beginning of a diet is the best prerequisite for success.
2.REDUCTION PHASE
diet phase 2

This phase will lead to a healthy, steady weight reduction. You will have two Almased shakes per day and one solid meal, preferably for lunch. If it is more convenient to have your meal for dinner, you can, but be mindful of your carbohydrates. Please limit snacks in between meals and consume fruit in moderation, either as part of your breakfast shake or your lunch meal. This phase can be extended until you reach your desired weight loss goal.
3.STABILITY PHASE
diet phase 3

This phase will help your body maintain its new weight long-term as you continue to lose weight at a slower pace in order to avoid the yo-yo effect. For several weeks, have two meals plus one Almased shake (ideally for breakfast or dinner to see best results). 
4.LIFE PHASE
diet phase 4

Three delicious meals plus one Almased shake (as part of your breakfast or dinner). Sustain the activity level of your metabolism after completing the three Almased weight loss phases. You will feel more motivated to be physically active, approaching your daily tasks with renewed vitality.
Source: THE ALMASED FIGURE PLAN
 

Sunday, 8 April 2018

Ranip GSRTC Bus Station Time Table


Ranip Bus Stand Time Table

ST Depot in Ranip 

ranip bus stand time table 2018

Ranip Bus Time Table